Love Rewards Program

Register your my loves reward card through the mobile app, at any store kiosk, through customer service at 1-800-655-6837 or at The loves customer loyalty program allows you to earn points that can be spent like cash.

Members of the my love rewards program must swipe the reward card at the pump or presented at the time of purchase to earn points and credits. Purchases of commercial diesel will earn points per gallon as well as any purchases spent through loves truck tire care and qualifying merchandise. Each receipt will show current point accumulation information. Each point earned is equal to one cent in-store discounts, making them available to spend just like cash towards merchandise at loves owned and operated restaurants, tire care centers and retail locations. Points cannot be used on the purchase of fuel, tobacco, E cigarettes, alcohol, gift cards, phone cards or lottery tickets.


The mobile loves app can help you identify which restaurants participate in this rewards program through my love rewards. The app can be downloaded here:

Reward points are as follows:

If you’re rewards account is at base level, which means purchasing less than 500 gallons per month you will earn one point per gallon purchased. Gold status which is less than 1000 gallons per month will earn you two points per gallon. Platinum status which is less than 1500 gallons per month will earn you three points per gallon. While diamond status is purchasing more than 1500 gallons per month, will earn you four points per gallon.

Once your account has earned 500 points, you can start to redeem them. Simply present your my love rewards card to any cashier to complete the redemption towards purchases. Points will expire if the account is not use for more than 365 days without either earning or spending points.

Login or Register

To log into your account you will need your my love rewards number which is a 14 digit number displayed on your card. Your PIN number will be use as your password to log into your account, and is 4 to 8 digits.

To create an account you will need to register. Currently the rewards program is only provided for professional truck drivers. You will need to see a diesel cashier in order to get your rewards card and registered to get additional benefits.